TikTok Is Impacting The Luxury Resale Market

One example is Gucci’s iconic Jackie bag, which was released in 1961 and named after former first lady Jacqueline Kennedy. On the app, #gucci has generated over 3.1 billion views, while the #guccijackie1961 has grown over 21 million views, thanks to creators’ videos sharing their hauls and styling tips, as well as news and historical facts about the brand. According to The RealReal, the demand for the Gucci Jackie bag has grown 50% year-over-year, driving up the average sales price by 65%.  

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