The Future Of Vintage Retail

As if that’s not enough, in 2020, Bergstrom also found the time to launch a second business on the side: Retroflect. Born out of the same sustainability mission, the newly formed venture is all about turning vintage mirrors into works of art. Using her own handmade Cricut stencils, Bergstrom paints, draws, or illustrates on said mirrors, repurposing the antique goods as custom works of art. And in the vein of marketing, she’s found a new digital platform to boost sales: “TikTok has been a major help with Retroflect,” she says. “When we were getting started, I posted a video about my process — and it instantly went viral. It drove so many sales. So, now I’m just trying to keep that momentum going.”

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